Lux Cozi (also written Lux Cozy) is one of India's leading underwear brands[1], part of the Rs. 400 crore Lux Hosiery group. The brand turnover is about Rs. 100 crores, mostly from rural India.
The brand was involved in a controversy after its owner, Ashok Todi was charged in the murder of Rizwanur Rahman[2], who had married Modi's daughter. In February 2010, the IPL cricket team Kolkata Knight Riders and its film-star owner Shahrukh Khan cancelled a publicity contract with Lux Cozi after widespread anger was directed at them[3].
Despite initial reports of a fall in sales after the killing[4][5], the company appears to have been doing well[6].
[edit]References
- ^ "Microsoft Word - Market Research on Undergarments sector in India.doc" (PDF). Retrieved 2010-11-23.
- ^ CJ: Shyamal Sarkar (2007-10-20). "CBI books Ashok Todi for murder in Rizwanur case". Merinews.com. Retrieved 2010-11-23.
- ^ PTI, Feb 22, 2010, 07.16pm IST (2010-02-22). "KKR puts on hold tie-up with Lux Cozi - The Times of India". Timesofindia.indiatimes.com. Retrieved 2010-11-23.
- ^ Imran Ahmed Siddiqui And Rith Basu (2007-10-10). "The Telegraph - Calcutta : Metro". Telegraphindia.com. Retrieved 2010-11-23.
- ^ http://www.livemint.com/2007/11/02235626/Amid-a-crime-saga-Lux-Cozy-se.html
- ^ "Madhya Pradesh's News Portal". Central Chronicle. 2010-02-11. Retrieved 2010-11-23.
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